Each year, when it comes time to begin working on our next line here at Awamaki, we work to develop a concept that incorporates vital Andean cultural ideas with modern silhouettes. This past year, we focused on the idea of Kay Pacha, “the here and now.” Now, we are excited to announce the name of our 2020 collection: Yanantin, a Quechua concept that centers on harmonious duality.
Similar to the Taoist idea of Yin and Yang, this powerful concept describes a complementary equilibrium, the idea that polarities such as light and dark, male and female, and left and right are essential parts of a whole. These dualities are interdependent and speak to a reverence for reciprocity. All existence depends on this complementary opposition.
Yanantin pervades every aspect of existence, from natural cycles to marriage to even weaving. At Awamaki, this concept helps us not only to understand harmony in design, but also how when we come together and lift each other up, we can become greater than the individual. This idea is central to empowering women: together, we can do more. Together, we can lift each other up higher.
We hope you’ve enjoyed this exclusive sneak peek!
The Awamaki Team